Blog Post 12

• This is a sign for Longview Bank.
• The sign would go under the category of identity.
• I saw this sign in St. Joseph in the bank parking lot.
• The style is simple but gets the job done. The typography is simple and looks to be Helvetica. Longview Bank is bolded to add attention where St. Joseph is smaller and light.
• What caught my eye was honestly the simplicity of it. The small logo to the side separated by the vertical line in between the logo and the lettering. The sign is subtle, calm, formal, established.